The article goes into reasonable depth about the Apple Watch due to people wanting to know what to expect with the first ever smart watch being released later this year. It is sure to be in the news for months to come as we get more information and as we get closer to the Apple Watch being released. It is covered in the technology section of the news but is not a major headline as at this stage there isn’t a lot of new information coming out that we do not already know. This article is close to New Zealand in proximity as it is aiming to let its New Zealand readers know what to expect with the upcoming Apple watch. The Apple Watch will be seen as unusual as well as controversial because this is the first smart watch that is being released and there are people who love and hate it before it has even come out. The article had visual impact as it shows a large image of the different styles of watch available for purchase.